e-commerce the topic is salik in RTA dubai


            The adoption of the internet communication systems is changing the image of the business in the world as well as adding to the face lift of various organization in the world, for the case of this paper, Salik; the implementation of Toll payment systems in the RTA Dubai is one of the e-commerce systems that has been implemented in the current world order of internet technology in business (Shemayev, 2014).  It is clear that e-commerce is an emerging technology that has conquered the heart of transport business in Dubai and the entire UAE at as whole. It has become one of the major success factor of Road Transport Industry that has made the industry able to meet the expectation of the customers. This paper will highlight the application of e-commerce in particular to the transport sector and especially in the salik systems in Road Transport Authority business in the heart of Dubai (Sabry, Al-Nakeeb & Alrawi, 2011).     


            Electronic commerce is denoted as electronic exchange of the delivery and transaction of goods, services, information and payment over a telecommunication network available within the business environment. It incorporates mainly the distribution, selling and marketing of services and products via the use of the internet and other computer supported networks. E-commerce in the UAE has grown at a very high rate due to technological development, telecommunications and globalized business models that support e-commerce in the country (Sabry, Al-Nakeeb & Alrawi, 2011).   The country adoption of the internet not only led to the growth and development of Business 2 business sector but also to business 2 customer sector both of which are types of e-commerce. The popularization and commercialization of the internet is one of the factors that had led to the higher increase of business to business internet systems in RTA sector.  E-commerce is now able to touch all the virtual sector of the business environment hence the adoption of it to salik systems currently being used by RTA in Dubai.  

E-commerce in salik at Road Transport Authority in Dubai

            In the past few years in UAE especially Dubai, salik at RTA has transformed by developing a new role that not only reduces the nature of traffic systems in the Dubai but also save the time of the people as well as reduces the problems related to fraud that has always existed in the toll station systems in the city. It has been able to make the two toll stations in the city be able to meet the expected revenue collection due to a streamlined e-commerce systems that increases accuracy and accountability.

Greater speed in transactions

            The adoption of e-commerce in salik at RTA in Dubai has made the transactions faster than traditional commercial way. Before the introduction of e-commerce, RTA prepared the documents with the help of professionals and a lot of work was incorporated as well as many professionals were needed to collect money from all the cars passing via the toll station. One of the most significant benefit of e-commerce is that it allows easy exchange of electronic of funds amid other issues that support free and reliable transfer of information from the toll station to the main RTA offices in Dubai as well as to the customers owning cars (Madichie & Al Athmay, 2013). This has also increased accuracy in data collection and management of information concerning the exchange of good and services needed by the organization to ensure that service rendered are of best interest to the customers. Re-keying and reformatting of documents are things of the past according to the recent survey taken to evaluate the efficiency of e-commerce implementation after the introduction of salik systems in RTA management. The number of paperwork that existed before has significantly reduced. In addition, the accuracy and efficiency of the systems have made in possible for the organization to use less of staff in managing the toll stations in the city and its environs. This online data management systems has proven to be an important factor towards the carriage of information in the data systems hence able to work in better manner than the traditional systems that existed before.  The amount of time that cars owners took at the toll stations and the well as the accountability of the funds has been on the better end since the introduction of this e-commerce platform in the Road Transport Industry in Dubai. Transport customs and processing time has also been reduced.

Customer orientation

            E-commerce has assisted salik systems embedded at RTA able to delivery better service to its clients like offering them with websites that they can be able to purchase more toll credits when they wish to buy. This service is 24/7 hence most reliable as compered to the traditional systems that only allowed at site payment that caused delays and mismanagement of the funds collected.  The clients are able to make the right decisions when making the type of credit purchase they want. The company has offered tariffs on the internet along with calculators, enabling the clients to be able to make even their selection more elaborate and better. This systems also offered considerable benefit to the government as well hence able to influence the service offered by RTA. The revenue collected are easily audited hence able to make used back to improve the systems better than the traditional one on one systems did.  The adoption of an e-commerce systems has also made it easy for the Authority to make use of time, cost and Human resource at their disposal. Another fact is that the website has helped boost the branding and goodwill of the transport industry in Dubai for the purpose of marketing (Sabry, Al-Nakeeb & Alrawi, 2011).    

            Salik RTA uses secure server that come with the help of software to set up an online payment system to a user interface that makes it possible for the users to register online and make payments as wells print their receipts which they stick at the windscreen in front of their vehicles. Thus, it can be considered that the clients have a secure system on which they can make their payment.  This adds to the fact that e-commerce has change internet payment systems security hence able to increase the trust of the customers who know that the state is able to get they share of the revenue I totality hence able to improve the system and the transport sector as a whole. 

Potential Future of e-Commerce

            The post viable business development in the world is the introduction of e-commerce. This Dubai business sector as well as other organizations have adopted various e-commerce platforms in order to ease their business functions and roles. Introduction of e-activities has influence the buying behavior of customers using RTA services in Dubai.  It has been noted that salik development in the industry has come up with various challenges that is yet to be adopted in order to cover all the risks that is expected in the sector for example cyber risks amid others.          Therefore, it is expected that the industry is yet to get diverse. It is also seen that the potentials of the industry has greatly increased limiting the fact that it is not able to keep with the current e-commerce business 2 business type of e-commerce and to adopt a different type such as business 2 customer e-commerce system amid they type of e-commerce especially those that favor quality and reliability amid the clients. There has been future problems with RTA service in Dubai and the perception of the people were worse hence the introduction of e-commerce has changed this perception but is yet to evolve to better service compared to those in other cities such as London and New York.

Potential Future of E-Commerce & Its Impact on Society

            E-commerce and internet has developed a new facet in the trade and business industry hence able to create intense opportunities and unlimited exposure coupled with fiscal benefits. The consistent growth of the e-commerce platform to the salik at RTA Dubai is expected to make a great change in the industry. The recent increase in the number of clients ready to adopt e-commerce in the transport sector has made it possible for the transport industry to make a significant change not only to the government but also to the lives of the people in Dubai.  The peoples culture in Dubai is individualist hence the customers are happy with this change of technology hence ale to make future prospects in Dubai (Al-Khouri, 2014).  The technology is able to absorb the culture of the people to an extent that it will force RTA to make changes to it e-commerce in order to have a share of national development.

            E-commerce has been time effective and efficient method that has paved way for the development of the Road Industry hence it change has had positive impact to the people, for example, the system is safe and secure as compared to the traditional systems that heavily relied on hand to delivery method, the revenue collected can be seen to develop the transport sector as previously indicated and the social status of the people have also changed as a result of these changes hence able to raise the social welfare of the people.  The most important aspect of e-commerce practice are the disclosure of growing awareness and innovation about cross-border business market, both the government via the RTA and the customers of RTA services are reaping the benefits of innovation (Al-Khouri, 2014). 


            We can conclude from the analysis above that E-commerce is picking up a robust holding in the UAE. A lot of people firm excluded in the examination are additionally taking the course to E-business in the neighborhood market.  Then again, a matter of concern is the dangers that originate from E-commerce, provided for its more prominent reliance on the web, either for B2b or B2c transaction. In addition, in UAE there is additionally an expanding risk, and as reported in the media reports, noxious exercises seems to have been expanding in the Emirates. This is a matter of sympathy toward agents, particularly those in the E-commerce industry.             Notwithstanding, we can presume that with particular security modalities and making a secured base phishing can been kept under control through encryption and other most recent against phishing innovation. In matter of control, we can reason herewith that there is additionally a more noteworthy test to E-commerce, given the virtual nature of its business exercises that may emerge to licensed innovation rights issues or some other matter.  Salik adoption of e-commerce is considered as a positive affair and the transport sector (RTA) should consider the future prospects of e-commerce for the better.  


Al-Khouri, A. M. (2014). Electronic Payments: Building the Case for a National             Initiative. Advances in Social Sciences Research Journal1(3), 195.

Madichie, N. O., & Al Athmay, A. A. A. R. A. (2013). An initial assessment of e-governance      and public sector marketing in the UAE. International Journal of Business and Emerging          Markets5(3), 234-253.

Sabry, K., Al-Nakeeb, A., & Alrawi, K. (2011). Mobile technology and the gulf society:            Perceptions and attitude. Mobile information communication technologies adoption in        developing countries: Effects and implications, 195-204.

Shemayev, V. (2014). An Alloy of Steel and Information and Communication Technology (ICT):      Does It Facilitate Trade? (Doctoral dissertation, The University of Montana Missoula).

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